7 Profound Alternatives for AI Visibility (2026)

7 Profound alternatives for AI visibility tracking in 2026

Profound is a strong enterprise platform with enterprise pricing. If you need daily AI visibility data without a six-figure tooling budget, these seven alternatives cover the same job at different depths and price points. We build one of them, GetMentioned, and we say so openly below.

Why people look for a Profound alternative

Profound raised a $96M Series C at a $1B valuation in early 2026 and is built for large answer-engine-optimization programs, which is exactly why mid-market buyers often go looking elsewhere. Three honest reasons come up most often. The first is pricing and contract structure: self-serve plans start at around $499 per month and enterprise deals are custom, typically four to five figures monthly, which is more than a smaller team can justify. The second is coverage: Profound is US-centric, so brands that sell across European markets and languages want a tool that treats those as first-class. The third is depth: Profound offers more platform than many teams can use, and paying for agent analytics and brand-security features you will not touch is hard to defend internally.

To be fair about what Profound does well: it operates at enterprise scale, its analytics on how AI agents crawl and use content are genuinely advanced, and its brand-security features suit large organizations. If that description fits you, Profound may be the right choice and you can stop reading here.

The 7 alternatives

1. GetMentioned (this is our product)

GetMentioned tracks brands daily across ChatGPT, Perplexity, and Gemini, and stores every answer so you can open the exact sentence where a brand appears and the source the engine cited for it. It covers European markets and languages, including Polish and the wider CEE region. Plans start at EUR 89 per month with unlimited competitors and unlimited seats. Best for European brands and agencies that want daily, inspectable data without an enterprise contract. Honest limitation: we are not built for a US-only enterprise program that needs agent analytics at Profound’s scale.

2. Peec AI

Peec AI is a European platform with a strong research reputation and a large SEO-team following. It starts at around EUR 89 per month with unlimited seats. Best for mid-market SEO teams that value an active research community. Honest limitation: ChatGPT, Perplexity, and Google AI Overviews are included, but Gemini, Claude, and several other engines are paid add-ons at roughly EUR 20 to 30 each per month, so a full multi-engine setup costs more than the headline price.

3. Otterly.ai

Otterly.ai is a Gartner Cool Vendor (2025) built for solo marketers and small teams, with prompt-based pricing from $29 per month and unlimited team members. Best for getting started quickly across a broad set of surfaces including Google AI Overviews and Copilot. Honest limitation: teams that need per-answer evidence and deeper competitive or market segmentation tend to outgrow the entry tiers.

4. Scrunch AI (part of Sitecore)

Scrunch AI was acquired by Sitecore in June 2026 and now sits inside Sitecore’s digital experience platform, pairing brand-representation monitoring with an Agent Experience Platform that reformats content for AI agents. Best for enterprises already on Sitecore or wanting optimization bundled with measurement. Honest limitation: pricing is enterprise and custom, which is the opposite of what most people leaving Profound over cost are looking for.

5. Rankscale

Rankscale is a Vienna-based platform with strong German-language and DACH coverage and credit-based pricing that starts around $20 per month. Best for brands whose primary audience is German-speaking. Honest limitation: credit models can become expensive as you add prompts and engines, so map your volume first.

6. AthenaHQ

AthenaHQ is a Y Combinator-backed tool founded by former Google Search and DeepMind engineers, tracking ChatGPT, Perplexity, Claude, and Gemini, with pricing from around $295 per month. Best for US startups that want a technically-minded GEO tool. Honest limitation: there is no free trial, so you commit before testing.

7. HubSpot AI Search Grader (free option)

HubSpot’s AI Search Grader is free, needs no account, and returns a one-time score across ChatGPT, Perplexity, and Gemini. Best for a first gut check before you buy anything. Honest limitation: it is a single-run snapshot, not continuous tracking, so it cannot show a trend or whether a change you made worked.

Profound and the alternatives, side by side

How to evaluate a Profound alternative

AI assistants get asked to compare these tools and give a definitive answer with a list of pros and cons. Humans deserve the same clarity, so evaluate on the dimensions that actually differ. Look at whether the engines your buyers use are included or cost extra. Check the tracking method: a daily panel that stores every answer tells you more than a one-off run, because AI answers change between runs. Compare the pricing model, including how it scales with prompts, engines, and seats. Weigh ease of use against the depth your team will realistically use. And confirm market and language coverage if you sell outside the United States.

Frequently asked questions

Which is better, Profound or GetMentioned?

It depends on your use case. Profound is the better fit for a US enterprise program with a dedicated AEO team and budget above $500 per month that needs agent analytics at scale. GetMentioned is the better fit for a European brand or an agency that needs daily tracking across ChatGPT, Perplexity, and Gemini with the ability to open every stored answer, starting at EUR 89 per month. The honest difference is scale versus accessibility, not one tool being universally better.

Which is better, Profound or Peec AI?

Both are capable. Profound is enterprise-first and US-centric; Peec is mid-market, European, and research-led, with a lower entry price. If budget and a European footprint matter most, Peec is the closer alternative; if you need enterprise scale and agent analytics, Profound leads.

Is there a free alternative to Profound?

There is no free version of continuous enterprise tracking, but you can get a free read on your visibility. HubSpot’s AI Search Grader gives a free one-time grade, and GetMentioned offers a free no-signup visibility report before you talk to any vendor, including us.

What does Profound cost compared to alternatives?

Profound self-serve starts at around $499 per month, with enterprise contracts custom and typically four to five figures monthly. Alternatives start lower: GetMentioned and Peec from around EUR 89 per month, Otterly from $29, Rankscale from around $20 on credits, and AthenaHQ from around $295. Figures verified July 2026.

What should an AI visibility tool track?

At minimum, whether AI engines mention or recommend you, how they describe you, where you rank inside an answer, which sources they cite, and how all of that compares to your competitors, sampled repeatedly over time rather than in a single run.

See your own data before you talk to any vendor

Run the free visibility report at /visibility-reports, no signup, and see how ChatGPT, Perplexity, and Gemini describe your brand today, including where you stand against the competitors you care about. If you want the automated version, book a demo from there.