Best AI Visibility Tools in 2026: 8 Platforms Compared

The best AI visibility tools in 2026, compared honestly

Eight platforms track how ChatGPT, Perplexity, and Gemini talk about brands. We compared what each one actually measures, what it costs, and who it fits, including where our own product is not the right choice.

Buyers now ask ChatGPT, Perplexity, and Gemini which products to choose, and those answers are invisible in your analytics. A new category of tools measures whether AI recommends you, how it describes you, and which sources shape those answers. We build one of them, GetMentioned, so this comparison includes where each competitor beats us. Every claim below is checkable, and prices were verified in July 2026.

One note on method before the table. The same prompt can return a different answer every time an AI model runs it, so we compared these tools on how they measure, not on a single score. That means how many prompts they run, how often they run them, and whether you can open the underlying answer text. A score without the answer behind it is a black box.

Comparison at a glance

The tools, one by one

GetMentioned

This is our product, so read this section as a vendor describing itself. GetMentioned runs the questions your buyers actually ask through ChatGPT, Perplexity, and Gemini every day, then stores every answer so you can open the exact sentence where your brand appears and see the source the engine cited for it. The entry plan is EUR 89 per month and includes unlimited competitors and unlimited seats, which matters if you track a wide competitive set or share access across a team or clients. We cover European markets and languages, including Polish and the wider CEE region, that most US-built tools treat as an afterthought. The free visibility report needs no signup, which is the lowest-friction way in the category to see your own data.

Where we are not the right choice: if you run a US-only enterprise program with a six-figure tooling budget and need deep agent analytics at scale, Profound is likely the better fit. We built GetMentioned for European brands and for agencies that need daily, inspectable data without an enterprise contract.

Profound

Profound is the most-funded company in the category. It raised a $96M Series C at a $1B valuation in early 2026, bringing total funding to roughly $155M, and it is built for enterprise AEO programs. Its strengths are genuine: enterprise-grade depth, analytics on how AI agents crawl and use content, and brand-security features that larger organizations ask for. Self-serve plans start at around $499 per month, and enterprise contracts are custom and typically land in the four-to-five-figure-per-month range. Profound is strongest for large US teams with a dedicated answer-engine-optimization function and the budget to match. For a mid-market European brand, the entry price and US-centric coverage are the main reasons buyers look at alternatives.

Peec AI

Peec AI is a well-regarded European platform with a strong research-publishing habit that has earned it a large following among SEO teams. Its entry plan starts at around EUR 89 per month and includes unlimited user seats, which is a fair, team-friendly structure. One detail worth verifying against your own needs: Peec includes ChatGPT, Perplexity, and Google AI Overviews on its base plans, while Gemini, Claude, and several other engines are paid add-ons at roughly EUR 20 to 30 each per month. If you need Gemini tracked as standard, factor that in. Peec is a solid choice for mid-market SEO teams that value an active research community.

Otterly.ai

Otterly.ai is built for solo marketers and small teams who want to be tracking AI search within an afternoon. It was named a Gartner Cool Vendor for AI in Marketing in 2025 and crossed 10,000 users during that year, so it is doing the fundamentals well. Pricing is prompt-based and starts at $29 per month, with unlimited team members on every plan, and it monitors a broad set of surfaces including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Microsoft Copilot. The trade-off with an entry-level tool is depth: teams that grow into needing per-answer evidence, wider competitive tracking, or richer market segmentation often move up-market. As a low-cost way to start, it is a strong option.

Scrunch AI (part of Sitecore)

Scrunch AI was acquired by Sitecore in June 2026 in a deal reported at around $225 million, and it now sits inside Sitecore’s digital experience platform. Its distinctive idea is the Agent Experience Platform, which reformats existing content so AI agents can read and use it accurately, alongside monitoring of brand representation, competitive positioning, source citations, and content gaps. This makes Scrunch a natural fit for enterprises already invested in Sitecore or looking for content-optimization capability bundled with measurement. Pricing is enterprise and custom. For a standalone, budget-conscious tracking need, it is more platform than most teams require.

Rankscale

Rankscale is a Vienna-based platform with particularly strong German-language and DACH-market coverage, which makes it a sensible pick for brands whose primary audience is German-speaking. Its pricing is credit-based and starts low, with an entry plan around $20 per month and higher tiers scaling to around $780 per month for larger volumes. Credit models reward light users and can get expensive as you add prompts and engines, so map your intended volume before committing. If your market is DACH first, Rankscale deserves a look.

AthenaHQ

AthenaHQ is a Y Combinator-backed startup founded by former Google Search and DeepMind engineers, which gives it real technical credibility in how it measures generative-engine visibility across ChatGPT, Perplexity, Claude, and Gemini. Pricing starts at around $295 per month and runs to roughly $499, and there is no free trial, so you commit before testing. AthenaHQ is a good fit for US startups that want a technically-minded GEO tool and are comfortable buying without a trial first.

HubSpot AI Search Grader

HubSpot’s AI Search Grader is a genuinely useful free tool. It needs no account, covers ChatGPT, Perplexity, and Gemini, and returns a score across several dimensions in a single run. It is the right tool for a first look, or for convincing a team that AI visibility is worth measuring at all. What it is not is continuous tracking: a single grade is a snapshot on one day, and because AI answers change between runs, it cannot show a trend or tell you whether a change you made actually moved anything. Use it for the gut check, then move to a daily panel once you are trying to improve.

How to choose

Start with the engines your audience actually uses. If your buyers lean on Gemini and Google AI Overviews, confirm those are included rather than paid add-ons. Next, decide whether you need a one-shot check or a daily panel. A single prompt run is a snapshot, not a measurement, because LLM answers are non-deterministic, so if you plan to improve and prove it worked, you need repeated sampling over time. Then weigh language and market coverage, especially if you sell outside the United States, and whether you need to open the raw answer behind each metric. Finally, look at how price scales with the number of tracked prompts, engines, and seats, since that is where category pricing varies most.

Frequently asked questions

What is an AI visibility tool?

An AI visibility tool measures how AI assistants like ChatGPT, Perplexity, and Gemini talk about your brand. It runs the questions buyers ask, records whether and how your brand appears in the answers, and tracks which sources the engines cite. It is the AI-search equivalent of rank tracking, adapted to answers that are generated rather than ranked.

Are there notable differences in ease of use among AI visibility tools?

Yes. Entry-level tools such as Otterly and HubSpot’s grader are built for a fast first look with minimal setup. Enterprise platforms such as Profound and Scrunch trade some simplicity for depth and administration features. Tools like GetMentioned and Peec sit in between, aiming for daily depth without an enterprise learning curve. The honest test is whether a non-technical marketer can get a useful read in an afternoon, which most of these now can.

How do these tools track brand mentions in ChatGPT and Gemini?

They run a defined set of prompts against each engine on a schedule, then parse the generated answers for brand mentions, ordering, sentiment, and cited sources. The better tools run these prompts daily and store the full answer text so you can audit exactly what was said, rather than only reporting an aggregate score.

What do AI visibility tools cost in 2026?

Entry pricing ranges from free one-time checks (HubSpot) and around $20 to $29 per month (Rankscale, Otterly) up to roughly EUR 89 to $499 per month for daily platforms (GetMentioned, Peec, AthenaHQ, Profound self-serve), with enterprise contracts (Profound, Scrunch) running into four and five figures monthly. All figures were verified in July 2026 and move quickly.

Can I check my brand’s AI visibility for free?

Yes. HubSpot’s AI Search Grader gives a free one-time grade, and GetMentioned offers a free visibility report with no signup required. A free check is a good baseline; ongoing tracking is what tells you whether your changes are working.

How is AI visibility tracking different from rank tracking?

Rank tracking measures your position in a list of blue links for a keyword. AI visibility tracking measures whether a generated answer mentions or recommends you at all, how it describes you, and which sources it drew from. The unit of measurement is presence in an answer, not a position, and because answers vary between runs, it relies on repeated sampling rather than a single check.

See your own data first

The fastest way to understand this category is to see your own brand in it. Run the free visibility report at /visibility-reports, no signup required, and you will see how ChatGPT, Perplexity, and Gemini currently describe you. If you want to track it day over day, start a free trial from there.